Privacy Policy

1. Introduction

Welcome to ScreenScale ("we," "our," or "us"). We are committed to protecting your privacy and personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website analytics platform and related services (collectively, the "Services").

By accessing or using our Services, you agree to this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access the Services.

2. Information We Collect

2.1 Information You Provide Directly

• Account Information: When you create an account, we collect your name, email address, company name, and password.
• Payment Information: When you purchase a subscription, we collect billing details such as credit card information, billing address, and tax identification numbers. Payment processing is handled by secure third-party payment processors.
• Communication Data: When you contact us for support or inquiries, we collect the content of your messages and any attachments.

2.2 Information Collected Automatically

• Usage Data: We collect information about how you interact with our Services, including pages visited, features used, and time spent on the platform.
• Device Information: We collect device type, operating system, browser type, IP address, and unique device identifiers.
• Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to enhance your experience and collect analytics data.

2.3 Analytics Data from Your Websites

As part of our core service, we collect anonymous analytics data from visitors to your websites, including:

• Mouse movements, clicks, and scrolling behavior for heatmap generation
• Session recordings (visual recordings of user interactions)
• Page views, referral sources, and navigation patterns
• Browser and device information of your website visitors
• Geographic location data (country/region level)

Important: We do not collect personally identifiable information (PII) from your website visitors unless explicitly configured by you. All sensitive form fields (passwords, credit cards) are automatically masked in session recordings.

3. How We Use Your Information

We use the collected information for the following purposes:

• Service Delivery: To provide, maintain, and improve our analytics platform
• Account Management: To create and manage your account, process transactions, and send service-related notifications
• Analytics and Insights: To generate heatmaps, session recordings, and AI-powered recommendations for your websites
• Customer Support: To respond to your inquiries and resolve technical issues
• Security: To detect, prevent, and address fraud, security breaches, and technical problems
• Legal Compliance: To comply with applicable laws, regulations, and legal processes
• Marketing (with consent): To send promotional communications about new features, products, or services

4. Data Sharing and Disclosure

We may share your information in the following circumstances:

• Service Providers: We work with trusted third-party companies for payment processing, cloud hosting, email delivery, and customer support.
• Legal Requirements: We may disclose information if required by law, court order, or governmental authority.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information for other purposes when you have given explicit consent.

We do not sell your personal data to third parties for advertising purposes.

5. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our Services. Specific retention periods are as follows:

• Account Data: Retained until account deletion, plus 30 days for backup purposes
• Analytics Data: Retained according to your subscription plan (30 days for Starter, 12 months for Pro, unlimited for Business)
• Session Recordings: Retained according to your subscription plan's data retention limits
• Payment Records: Retained for 7 years for tax and legal compliance purposes

6. Data Security

We implement industry-standard security measures to protect your data, including:

• SSL/TLS encryption for all data transmission
• AES-256 encryption for data at rest
• Regular security audits and penetration testing
• Access controls and authentication mechanisms
• Employee training on data protection practices
• Secure data centers with physical security measures

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data (subject to legal retention requirements)
• Data Portability: Receive your data in a structured, machine-readable format
• Opt-Out: Unsubscribe from marketing communications at any time
• Cookie Preferences: Manage cookie settings through your browser or our consent tool

To exercise these rights, please contact us at privacy@screenscale.net.

8. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for international transfers, including:

• Standard Contractual Clauses approved by relevant authorities
• Data Processing Agreements with all third-party processors
• Compliance with applicable data protection frameworks

9. Children's Privacy

Our Services are not directed to children under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately for deletion.

10. Cookies and Tracking Technologies

We use the following types of cookies:

• Essential Cookies: Required for the platform to function properly
• Analytics Cookies: Help us understand how users interact with our platform
• Preference Cookies: Remember your settings and preferences
• Marketing Cookies: Used to deliver relevant advertisements (with your consent)

You can manage cookie preferences through your browser settings or by using our cookie consent banner.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

12. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: